Little Caesars is launching its first national campaign in 15 years, once again putting its iconic "Pizza! Pizza!" tagline and Little Caesar character front and center.
Ed Gleich, senior VP-global marketing, who joined Little Caesars in October, said the chain is using national media to "amplify" the "Pizza! Pizza!" tagline. "We're in every state, and it was time to tie media together," he said, adding that it was a matter of "being efficient and getting more for our investment." Local buys had been used when there was no national campaign.